Welcome to It’s not the dog, it’s you!
Why Traditional Approaches Are Failing…
For thousands of years, humans and dogs coexisted through simple, clear relationships built on trust and mutual understanding. That’s been lost in just a few generations because of modern convenience, emotional indulgence, and the commercialization of dog ownership. We’ve replaced symbiosis with transactions, where we give the dog “everything it wants” and then wonder why it doesn’t respect us.
Behavioral issues arise because humans have forgotten how to communicate with dogs in their natural language: movement, structure, and consistency. Instead, the industry teaches you to manage or suppress symptoms—sit, stay, heel—without addressing the root causes: the relationship, the clarity, and the trust.
What Does Your Dog Think About the Industry?
From the dog’s perspective, the “dog training and behavior industry” isn’t what you think. Dogs don’t care about credentials, trends, or the latest high-tech gear. They don’t care about fancy crates, branded collars, or whether their trainer has a degree. What they care about are finding each gap, miscommunication or weakness… They believe… limits must be tested...things that are often ignored in favor of marketing, ego, and profit.
What’s Really Happening with Your Dog
You might think your dog is happy, but unresolved behavior issues often point to confusion, mistrust, or a lack of leadership. Dogs see through our actions, not our words. They can’t lie, but they also can’t adapt to our emotional decisions or misunderstandings.
Ask yourself:
Are you treating your dog like a dog, or like a human?
Are you addressing their needs, or projecting your emotions onto them?
Are you consistent, or are you sending mixed signals?
Change your perspective:
This isn’t an easy journey. You must want to learn, to challenge what you think you know, and to take responsibility for the relationship you’ve created with your dog. If you’re willing to put in the work, you’ll discover what I call Dogsmanship… a lost art of interspecies communication that prioritizes clarity, trust, and respect.
What You’ll Learn
Our content is not about quick fixes or simple instructions. It’s analytical, not results-driven. Every video is designed to help you understand your relationship with your dog. The focus is on the work you put in, the questions you ask, and the growth you experience. Real change comes from earning understanding, not buying it.
BTW… Thank you for taking the time to look around.
This journey isn’t about dependence on a trainer or expert. It’s about equipping you to build a lifelong, authentic connection with your dog, free from reliance on the modern dog training industry, social media influencers, or cookie-cutter franchises.
I’m grateful you’re here, and I hope to see you on Patreon! Keep asking questions, keep growing, and remember: IT’S ALL ON YOU! I am simply here to guide. You are responsible for your dog’s, family & friends behaviors. Most of all you are responsible for your communication.
Feel free to explore our content on Facebook, YouTube, Instagram, and our main platform, Chris Fraize Canine Coaching on Patreon.
On Patreon, you’ll find:
A library of 300+ videos, with new content added weekly.
The ability to ask questions, request video breakdowns, and engage in meaningful, honest discussions about communication and relationships with your dog.
Patreon Tiers
We offer multiple membership levels to suit your needs:
Free Support: Follow and support us at no cost.
$5 Supporter Tier: A great way to contribute and stay connected.
$15 DEPOV (Dog’s Eye Point of View) Tier: Includes two new videos per month.
$25 Dogmanship Tier: Access to four or more new videos monthly, along with exclusive content from our growing library.
Paid members can also purchase individual videos à la carte for a low fee, making it easy to tailor your learning to your specific needs.
But if you’re looking for shortcuts or you’re more concerned with how things look to others, I am not for you. In the most respectful way possible I ask you to always remember… It’s Not The Dog…It’s YOU!
Safe training,
c.
Starting a puppy off the correct way will save you headaches down the road!
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